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This video reveals the real story behind one of the most influential — and dangerous — marketing campaigns in history. In the early 20th century, smoking was considered strictly “a man’s habit.” Women lighting a cigarette in public risked scandal, shame, and even arrest. That all changed thanks to Edward Bernays — the father of modern PR, nephew of Sigmund Freud, and the man who understood psychology better than the entire advertising industry combined. Bernays partnered with Lucky Strike to rewrite social norms and turn cigarettes into a symbol of female empowerment. Through media manipulation, staged protests, product placement, scientific-sounding slogans, and one iconic phrase — “Torches of Freedom” — Bernays helped millions of women start smoking… while believing it was their own choice. In this video, you’ll learn: • How Bernays used psychology and propaganda to reshape culture • The story behind the 1929 Easter parade stunt that made headlines • Why Lucky Strike became the #1 cigarette brand for women • How “scientific branding” and fashion manipulation were invented • The dangerous marketing tricks that still exist today • Why PR, advertising, and propaganda are much closer than people realize This is not just history — it’s a lesson in how modern advertising, influencer culture, political messaging, and brand storytelling still manipulate attention today. If you want to understand how your desires are shaped — and why Bernays’ techniques still work — this video is for you.