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In this episode, Felicia Pulley sits down with Grant Findlay-Shirras to unpack what it really looks like to purchase an existing staging company, identify the operational gaps, and rebuild the business for growth. Grant shares why staging was the first industry that aligned both his business background and his wife Amanda’s design expertise, and how they approached due diligence, staffing, profitability, and marketing in their first year as owners of DEKORA Staging. This conversation is a practical roadmap for anyone considering buying a staging business, restructuring their current operation, or preparing for future sale. Grant offers candid insights on team management, warehouse systems, staying top-of-mind with agents, and the role community plays in shortening the learning curve for new owners. Whether you’re in your first year or your fifteenth, this episode brings clarity, perspective, and actionable takeaways you can apply immediately. Chapters: 00:00 Intro 00:55 Why Grant Decided to Buy a Staging Company 02:15 Choosing a Business His Wife Would Love 04:00 What Due Diligence Revealed About the Industry 06:45 Comparing Multiple Staging Companies at Once 09:20 Identifying Profit Problems in the Business 12:10 Early Operational Changes After the Acquisition 15:25 The 90-Day Challenge and Warehouse Bonus System 18:30 Marketing Missteps of the Previous Owner 21:40 Why Staying Top of Mind Matters More Than Ever 23:15 Social Media, Email, and Signage for Growth 25:10 Managing a Team Through Change 27:40 Staffing Levels Before and After the Purchase 31:55 Building Standards the Whole Team Can Follow 35:20 How Grant Plans to Double Revenue Year Over Year 38:10 Grant’s Take on Community and Learning from Peers 41:30 Why Staging Businesses Should Be Built to Sell 44:05 Final Thoughts and What’s Next for DEKORA 45:20 Outro Learn more about Grant and The Staging Insider Podcast: https://thestaginginsider.com/episode...