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Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility. Read the full story on Forbes: https://www.forbes.com/sites/mattduro... 0:00 Introduction 1:11 Chrissy Taylor On Following Her Father's Footsteps 4:08 Innovation At Enterprise Cars And Growth Over The Years 7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float 9:22 How Enterprise Gives Back And Its Philanthropic Community Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: / forbes Forbes Video on Instagram: / forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.