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In this episode of Dev Propulsion Labs, WorkOS founder Michael Grinich reveals why product always beats sales methodology in enterprise, how being the "plumbing" behind AI companies became his life's work, and why forcing yourself to talk to users is the only algorithm that burns out bad ideas. He shares why WorkOS built in stealth while talking to everyone, the moment he fired his entire marketing team, and how infrastructure companies survive by being better than all their customers combined. Episode notes: https://evilmartians.com/events/podca... Follow us on X: https://x.com/dpl_pod Recorded at Chroma. Vector, full-text, regex, and metadata search. Develop locally and scale to petabytes in the cloud backed by object storage. Serverless search and retrieval that is fast, cheap, and reliable. https://www.trychroma.com 00:00 Introduction and enterprise ready 01:00 What does enterprise ready mean in 2025 03:00 WorkOS at the center of the AI wave 06:00 Why AI companies need enterprise features faster 08:00 Enterprise Ready Con growth and community 10:00 Crossing the enterprise chasm 13:00 Taking on infrastructure responsibility 15:00 Building for zero downtime at scale 17:00 Hiring plumbers not prima donnas 19:00 Remote work and institutional knowledge 22:00 Operating as an internet-native company 24:00 Day-to-day as a full-stack CEO 26:00 Drinking from the fire hose 28:00 The most exciting tech transformation ever 30:00 Surfing and letting go of control 32:00 Building WorkOS in stealth 34:00 Launching during COVID lockdown 36:00 Firing the entire marketing team 37:00 What product-market fit actually feels like 39:00 First customers: Webflow and Vercel 41:00 Why product still drives everything 43:00 Talk to users: the uncomfortable truth 48:00 Excellence as repeated practice 50:00 Finding satisfaction in invisible infrastructure 53:00 Building something you can't let go Evil Martians is the go-to agency for early-stage developer tools startups: https://evilmartians.com/devtools Links: WorkOS: https://workos.com/ Michael Grinich on X: https://x.com/grinich Evil Martians on X: https://x.com/evilmartians Victoria Melnikova on X: https://x.com/vmelnikova_en