Sustainability beyond carbon neutral at Adidas | René Bretschneider скачать в хорошем качестве

Sustainability beyond carbon neutral at Adidas | René Bretschneider

To tackle their carbon footprint, Adidas has three key loops they are working on in order to create more products with recycled materials, designed for a circular economy. In this fireside chat, René Bretschneider, SVP Market Strategy Europe for Adidas discusses the three loops that Adidas has activated in their effort to move towards and beyond carbon neutral. The Recycled Loop, wherein products are made from recycled materials such as Parley Ocean Plastics, is at the most advanced stage of the process. The Circular Loop, is focused on creating products that are made to be remade, while the Bionic Loop which is still in the prototyping stage, aims to create natural materials that are biodegradable. Filmed during the ChangeNOW 2020 Summit, the largest positive impact gathering in the world held in Paris, France, this video is part of a series of talks that were filmed at the Summit. To watch more, go to https://bit.ly/CN2020V Moderator: Briera Dale - International Expansion, ChangeNOW #ChangeNOW2020 30, 31 Jan. & 1st Feb. 2020 | Grand Palais, Paris - France Follow the change: Instagram |   / changenow_summit   Facebook |   / changenowsummit   Twitter |   / changenowsummit   LinkedIn |   / changenow-international-summit-for-change   ChangeNOW is the biggest gathering of positive impact in the world. Discover more: http://www.changenow-summit.com/