Mirror Conf 2018 | Stephanie Troeth - Behind the Story скачать в хорошем качестве

Mirror Conf 2018 | Stephanie Troeth - Behind the Story

Independent Strategist and Researcher Steph is an independent strategist and researcher. She was most recently the Head of Research at digital agency Clearleft, where she helped companies and organisations build customer intelligence through combining design research with other disciplines. Previously, she led design research at the Telegraph and spearheaded European customer research with MailChimp. In 20 years of working in the digital industry, Steph has worn many hats, including a product lead for a startup in digital publishing and a director of technology at a digital agency. She is also a regular speaker at conferences and guest lectures annually at the University of Greenwich. When not bound to a digital device, she makes things by hand, grows edible flowers and has a tendency to cook enough to feed a continent at a time. She now lives on her 4th continent on her 4th island in the UK. Behind the Story Storytelling” appears to be a magic word when it comes to creating user experience—we use it to evoke design ideals, to summon the creative spirit, or to cry out for a narrative link across the complex world of devices and short attention spans. In the context of design, we often talk about using the three-act structure, characters, and how conflict is a key essential ingredient. But is it all there is? Steph spent a few years learning from the art of making documentaries, crime fiction, novels and the shortest of stories. In this session, Steph will show how understanding the essence and practice of story opens a world of possibilities and adds another dimension to your UX toolset. Better still, it’s less of a mystery than what you might think.