Why Being Your Own Boss Is A Beautiful Mess! скачать в хорошем качестве

Why Being Your Own Boss Is A Beautiful Mess!

In this speaker series, Kacie Carbello from Dry Lakes Ranch Beef breaks down what actually makes a small business survive: obsession-level passion, composure under constant “fires,” and real relationships with customers and staff. She explains why “nothing is a crisis,” how to build a bridge with your consumer by being approachable and transparent, and why people support what they help create. Using stories from launching during the pandemic, she shows how customer connection became a core part of the product—sometimes people came in for conversation more than meat. She also shares practical examples: using SEO to capture local search intent, inviting customers onto the ranch to create marketing assets, and creating a memorable brand persona. The talk finishes with candid Q&A on operations, competition, Wagyu hype, and the day-to-day chaos of keeping logistics running. Timestamps: 0:00 — Loving the “beautiful mess” of business; choose something you’re obsessed with 0:25 — “Nothing is a crisis” + handling daily fires with composure 1:04 — Using SEO keywords to win local search (Dry Lakes Ranch Beef example) 2:22 — Sharing your story online to engage customers; being approachable 3:07 — SUU cabinet story: facilities staff added for real operational insight 5:44 — Two takeaways: “Nothing is a crisis” + “People support what they help create” 6:23 — Bringing customers to the ranch; contests and customer-created marketing 8:09 — The weekly small spender who becomes a top customer through consistency 12:07 — Opening during the pandemic: customers came for human connection 40:30 — Real-time struggle example: truck goes into limp mode + shipping pressure Follow Us On Other Platforms: Instagram:   / suu_entrepreneurship   TikTok:   / suuspeakerseries