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Episode Title: The Smart Publishing Impact Series - Episode 38: Why You Should Treat Your Book Like a Business Episode Summary: Your book isn’t just a creative project—it’s a product. In this powerful episode, Renée Lautermilch explains why every author should treat their book like a business from the start. Too many writers fall in love with their idea but fail to plan for what comes next—launch, sales, and long-term impact. Renée walks you through how to reverse-engineer your book’s purpose, test your ideas in the market, and create a real plan for success. Whether you’re writing to build credibility, generate leads, or create a new revenue stream, this episode will shift the way you think about your book. What You’ll Hear: • Why every book is a business—and how to plan for ROI • The danger of writing without a clear end goal • How to test your book idea before you write it • What a “mini business plan” for your book should include • Why your book’s launch strategy matters as much as the writing itself • How to market your book after launch with daily, weekly, and monthly actions • The truth about average book sales—and how to rise above them • How to build a value ladder that connects your book to your larger business Quote to Remember: “If you want your book to gain traction, you have to treat it like a business. It’s a product—and that means it needs a plan.” Mentioned in This Episode: Renée’s book: The One Hour Author, available on Amazon smartpublishingservices.com – free resources, coaching, and publishing support Connect with Renée on Facebook – she’s the only Renée Lautermilch in the world Next Week: Renée continues with more real-world strategies to help you publish, promote, and profit from your book with clarity and confidence.