Beyond the Billboard: Unlocking Creativity with “Bad Ideas” (with Jason Keath of Social Fresh) скачать в хорошем качестве

Beyond the Billboard: Unlocking Creativity with “Bad Ideas” (with Jason Keath of Social Fresh)

What if the key to great marketing wasn’t more brainstorms—but more bad ideas? In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise sit down with Jason Keath, co-founder of Social Fresh and author of More Bad Ideas. What started as a pioneering social media conference has grown into a full agency, and Jason brings fresh insights on creativity, strategy, and the future of agencies in the AI era. Jason shares his “bad idea methodology”—a simple, repeatable process of writing down 25 obvious or absurd ideas in 10 minutes to unlock creativity and get unstuck. The conversation spans the cyclical nature of marketing, the rise of creator-led brands, how constraints can fuel innovation, and why AI won’t replace agencies anytime soon (but will change them). From Spotify’s iconic “Thanks 2016, it’s been weird” billboards to Reddit’s six-second Super Bowl ad, Jason highlights how questioning norms and embracing risk leads to campaigns people actually remember. Key Topics: -The “bad idea methodology” as a shortcut to creativity -Why obvious and absurd ideas broaden thinking -Safe vs. bold work: the cyclical nature of marketing -Creator-led brands, influencer marketing, and short-form video -How to balance creativity with performance goals -Audience-centered strategy and research as creative fuel -Campaign case studies: Spotify and Reddit -How questioning constraints sparks innovation -The evolution of Social Fresh: from conference to agency -AI’s impact on agencies and the enduring need for human tastemakers Timestamps: [00:00:29] Meet Jason Keath, co-founder of Social Fresh [00:01:20] Why “bad ideas” unlock creativity [00:02:45] The psychology of safe vs. bold marketing [00:04:30] The rise of creator-led brands and influencer marketing [00:07:15] Marrying creativity with performance [00:08:25] Research as the foundation for creative strategy [00:10:45] Spotify’s “Thanks 2016, it’s been weird” campaign [00:13:15] How to question constraints to fuel new ideas [00:15:30] Reddit’s six-second Super Bowl ad [00:16:20] The evolution of Social Fresh from 2008 to today [00:18:45] AI, agencies, and the role of human tastemakers [00:22:00] Where to find Jason Keath and MoreBadIdeas.com