What's Next for Swiss Tourism ? Voices from the 3rd Flagship Annual Conference скачать в хорошем качестве

What's Next for Swiss Tourism ? Voices from the 3rd Flagship Annual Conference

Step into the energy and inspiration of the third edition of the Flagship Resilient Tourism Annual Conference, held on June 3rd, 2025 at the University of Applied Sciences of the Grisons in Chur. This event brought together researchers, tourism professionals, and innovation partners from across Switzerland to exchange insights on building a more data-driven and resilient tourism sector. The Flagship Resilient Tourism project, supported by Innosuisse, is a national initiative designed and managed by six leading Swiss research institutions—including EHL Hospitality Business School, FHGR, HES-SO Valais-Wallis, HSLU, ICARE, and the University of St. Gallen—in partnership with over 30 industry stakeholders. Its mission: to accelerate the digital transformation of Swiss tourism by creating a national data infrastructure, fostering innovation, and strengthening resilience across the sector. At this year’s conference, participants explored the latest advances in digitalization, the evolving role of AI, and the balance between high tech and high touch in tourism. The program featured keynote speakers, interactive workshops, and showcases of real-world use cases, all aimed at co-creating strategies for a more resilient and innovative tourism landscape. This video captures the voices and perspectives of Swiss tourism leaders as they reflect on the challenges and opportunities ahead. Learn more about the Flagship Resilient Tourism project at resilienttourism.ch.