Wham, Bam, Overestimating TAM: Get the Deets about TAM, SAM and SOM | Startup Boston Week 2022 скачать в хорошем качестве

Wham, Bam, Overestimating TAM: Get the Deets about TAM, SAM and SOM | Startup Boston Week 2022

Marketers and founders, this one's for you! Understanding TAM, SAM and SOM is essential when speaking to investors and customers, so you need to have your numbers down flat. Get to know and love them! This presentation will demystify the following questions: -What is TAM? -What is SAM? -What is SOM? -Why does each acronym hold so much weight when talking to investors and customers? -How do you go about funneling down the pipeline from TAM to SOM? -What resources were helpful for you in calculating the correct numbers for each? -What are some common mistakes and pitfalls that founders make when calculating TAM/SAM/SOM? This event is part of the Founder Track and Marketing & Sales Track for Startup Boston Week 2022. It is perfect for new founders, BizDev hires, CROs/C-Suite and Marketing hires at idea stage and early stage companies. The speakers for this session were: Sarah Lamont - Investor, F-Prime Capital Brandon Oliver - VC Investor, BankTech Ventures Carey Ransom - Managing Director, BankTech Ventures ___________________ This event is part of Startup Boston Week 2022. Startup Boston Week is a community-driven, free conference on a mission to connect, educate, and celebrate the startup community. The events are crafted not just for founders, but also for startup employees, investors, mentors, students, job seekers, and startup curious folks. For more information, visit us at... https://www.startupbos.org/   / startupbosorg     / startup-boston   ________________________ This content is the property of Startup Boston. We welcome you to share this content and we kindly ask that you do not edit or remove the Startup Boston logo from this footage.