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Welcome to part 4 of our 5 part series of the Foundations of Marketo Engage. In this session we will focus on Scoring. We have two incredible speakers for this session: Chris Kelley - Director of Marketing Automation; Qualified Digital Jeremy Evans - Senior Adoption Specialist; Adobe We'll focus on these five topics during this session: Scoring Strategies: Learn how to align scoring models with your buyer journey and marketing goals. Types of Scoring: Understand the difference between behavioral, demographic, and account-based scoring—and when to use each. Real-World Examples: See how organizations use scoring to qualify leads, trigger campaigns, and route prospects to sales. Interesting Moments: Discover how to capture and act on key engagement signals that matter most. Best Practices: Get actionable tips for setting up, maintaining, and optimizing your scoring programs. We will post the recording and slides after the session is completed.