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Welcome to WORK!! Today we're sitting down with @alexis_barber to dive into the unfiltered behind the scenes of the creator economy! Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay 🔗 CHECK OUT ALEXIS: Substack: Too Smart For This (https://toocollective.substack.com/) Instagram: @alexisbarber TikTok: @alexisbarber_ YouTube: / @alexis_barber Work with Alexis: https://alexisbarber.nyc/ 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay ⸻ ⏱️ CHAPTERS & TIME STAMPS 0:00 Intro 4:00 Creators drive more culture than legacy media 6:20 The state of the creator economy in 2026 9:48 The best formula for a successful creator in 2026 12:21 Viewing yourself as a startup as a creator 15:07 The years you spend building the wrong thing 18:02 How to build a cohesive brand without being "niched down" 23:00 Long form content & how to grow on Substack 31:38 The biggest misconception about YouTube right now 33:44 The truth about thumbnails & titles from inside YouTube 36:38 Can you grow from vlogs on YouTube in 2026? 39:01 Should you be doing YouTube Shorts? 46:48 Does YouTube actually push small creators? 50:15 How to make social media your 9-to-5: 3 pillars 56:47 Alexis's Creator Essentials group cohort 1:03:00 Outro & Thank you!! ⸻ 🔗 LINKS Busy Blooming HQ: https://www.busyblooming.ca/hq Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → / busybloomingg Tess IG → / tessbarclay TikTok → / tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #creatoreconomy #socialmedia #youtubegrowth