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Sustainability is an ever-present topic in discussions with our customers as they navigate consumer expectations and retailer deadlines. According to the NACD, the focus of corporate social responsibility is changing. Traditionally, CSR efforts were often just PR exercises. Most often, the focus on sustainability was on post-consumer recycling efforts, when feasible. But today, more and more businesses are finding that optimizing strategies to use resources more efficiently are not just saving the environment, but the push continues to add real value to their bottom line as their environmental, social, and governance (ESG) programs evolve. Whether you are an engineer, marketer, director or top level executive, these are the kind of discussions that experts at Rovema and Südpack are having every day with their customers. With so many challenges that manufacturers are facing in 2020, there wasn't a better time to come together for this round table discussion. On September 15, 2020 at 2:00 p.m. EST, packaging experts from Rovema and Südpack walked through a series of sustainability considerations as they relate to renewable and recyclable films, shelf life management and material usage reduction. We Covered Topics Including: Learn the Lingo: Recyclable, Biodegradable, Industrial compost-able, etc... what do they really mean? Machine Flexibility: How modern VFFS machines and can allow for expedited testing of different film types. New advances in barrier properties and film strength and what that means for reduction of material usage. Evolving consumer expectations and intentions and how they continue to drive innovation. Packaging partners and the support you should expect when exploring sustainable film options. How Marketing and Engineering teams can set themselves up for success when collaborating to pilot new materials.