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This is a live recording of a webinar hosted by Harald Lamberts (Essense Service Design) and Jochem van der Veer (CEO TheyDo – Journey Management). This webinar is specifically suited for UX researchers, UX designers, Service Designers, CX and Product Managers. In this 60-minute webinar, we help you set up a framework (customer lifecycle) to effectively manage your journeys, unite teams and departments, reveal opportunities, and create ownership. In this webinar you will learn how to: 1. Turn messy virtual whiteboards into structured, actionable customer journeys. 2. Build a journey framework that shows which journey belongs to which lifecycle phase. 3. Unite teams and departments in a journey framework by showing which journeys overlap with each other and why. 4. Instil a strong sense of ownership around improving the customer experience. 5. Quickly show stakeholders where the biggest opportunities for your organization exist within the customer lifecycle.