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Marketing Magic on a Budget

In this episode, Lucy and Yasmine are diving into all things marketing—on a budget. From founder-led marketing and influencer gifting to paid ads and community building, they break down what’s actually working in 2025 and what’s just hype. The girls chat about the importance of choosing the right marketing channel for your brand, why your website UX matters more, and the biggest marketing mistakes they’ve seen firsthand. Plus, Lucy shares a hilarious encounter with someone who thinks paid ads are a scam, and Yasmine explains why using Motion is her obsession. If you’ve ever felt overwhelmed about where to start with marketing, this episode is packed with practical, no-BS strategies to get your brand seen—without blowing your budget. Who Else Were You Chatting About? Odd Muse: A masterclass in founder-led marketing. Gymshark: How community-first marketing built a billion-dollar brand. Reformation: Sarcasm, style, and why tone of voice matters. Ryanair’s social media team: The kings of self-aware marketing. Kate from Ecomm Girls Club: Now running ads for Cloth Project. Who Even Are You Guys? A question we ask ourselves daily, but here’s the official answer: Yasmine Cheikh: Co-Founder of Cloth Project, based in Dubai. Lucy Greenleaf: Founder of The Leaf Group, based in Hong Kong. Oh, and they’re both obsessed with ecommerce and building community. Hang On, I Want to Join Ecomm Girls Club! Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce. Where, May I Ask, Is This Mystical Ecomm Girls Club Located? We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai. What Is a Spotlight Session and How Can I Join One? Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!) Wait, Where Are You Guys? Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard. Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks. We Want to Collaborate with You! What’s the Best Way to Get in Touch? We’d love to hear from you! Email us at [email protected] and let’s chat about how we can work together. #podcast #ecommerce #marketingtips #ecommgirlsclub #paidads #communitybuilding #founderledmarketing #womensupportingwomen