Your Idea Isn't Bad... It's Your Presentation скачать в хорошем качестве

Your Idea Isn't Bad... It's Your Presentation

Attention is scarce and distractions are everywhere. So how do you make your ideas memorable, influential, and actionable? In this review of Made to Stick by Chip Heath and Dan Heath, I break down the SUCCESs framework — the six principles behind the stickiest ideas in communication, marketing, leadership, and everyday life. You’ll also learn why even experts struggle to communicate clearly because of the Curse of Knowledge. By the end of this video, you’ll know how to make messages stick in: ✅ Presentations ✅ Corporate communications ✅ Leadership conversations ✅ Marketing and storytelling ✅ Everyday communication The 6 Principles of Sticky Ideas (SUCCESs): Simple Unexpected Concrete Credible Emotional Stories If you’ve ever felt like your audience “isn’t hearing the song in your head,” this video is for you. 📌 Comment below: What’s the most memorable message or presentation you’ve ever heard? 👍 Like, subscribe, and stay tuned — I’m creating a full series going deeper into each principle.