Audience Insights Matter on Kickstarter: Conversation with Elad Burko, CEO of Tevaplanter скачать в хорошем качестве

Audience Insights Matter on Kickstarter: Conversation with Elad Burko, CEO of Tevaplanter

Elad Burko has a remarkable track record of success launching products on Kickstarter and scaling e-commerce businesses. Since 2014, he has raised millions of dollars on Kickstarter for his ventures, including Paperwallet, Laflore, and Tevaplanter. His successes on Kickstarter are founded on a deep understanding of audience needs, coupled with marketing that engages people as friends rather than consumers. In our conversation, we explore strategies and tactics he uses to launch products on Kickstarter and carve out time for an audience Q&A. Here is what we cover: How to carry out audience research to uncover insights that drive marketing What it means to approach your audience as friends rather than consumers Mistakes creators often make when launching a product on Kickstarter 00:00:00 Introduction 00:09:55 Why Audience Insights Matter 00:13:05 Elad's background 00:18:02 What led you to launch a product on Kickstarter? 00:21:12 What is the thread to connects Elad's ventures 00:23:03 Audience insights enable product-market fit 00:25:45 The audience insight that drove the Bobobark campaign 00:30:31 Empathy is essential to marketing 00:34:49 Creator stories are the foundation for marketing 00:37:18 How to do audience research 00:39:59 How long does it take to do audience research 00:42:45 Importance of meeting audience members face-to-face 00:45:15 Using organic and paid strategies during pre-launch 00:48:33 Mistakes are opportunities to learn and improve 00:51:12 It's essential for creators to act 00:53:20 Audience Q&A