What do you mean by the concept of ‘white space”? By Mark Johnson скачать в хорошем качестве

What do you mean by the concept of ‘white space”? By Mark Johnson

Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation". #DESCRIPTION Mark Johnson, co-founder, and Senior Partner at Innosight, talks with Sarder TV correspondent, Tracey Fitzpatrick about his company and his new book, Reinvent Your Business: How to Seize the White Space for Transformative Growth. He explains what he means by the term ‘white space’ including that it is an area where companies can achieve new growth with a new value proposition different from the company’s core business model. Subscribe for more Sarder TV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive Sarder TV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, Sarder TV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.