How SentinelOne’s ($1B ARR) CMO Uses LinkedIn to Drive Brand & Pipeline скачать в хорошем качестве

How SentinelOne’s ($1B ARR) CMO Uses LinkedIn to Drive Brand & Pipeline

Being distinct is more important than being different. That’s the marketing philosophy guiding Bryan Law, CMO at SentinelOne an AI-powered cybersecurity company that just crossed $1B ARR. Before joining SentinelOne, Bryan led marketing at Salesforce and ZoomInfo, where he learned the power of distinctive brands and founder-led storytelling. In this episode, Bryan breaks down how he helped SentinelOne become the fastest-growing cybersecurity brand on LinkedIn (up 61% YoY) — and how he’s rethinking executive content, AI, and brand-building in enterprise SaaS. What you’ll learn The difference between being different and being distinct and why it matters more for B2B brands How SentinelOne doubled its LinkedIn followers in 12 months Why follower growth isn’t vanity when it drives top-of-funnel awareness How to get executives posting consistently without forcing it Bryan’s 4 stages of adopting AI in marketing teams How synthetic audiences and agentic AI are changing customer research The “Day 1 Buyer List” every marketer needs to understand Why every brand investment should have a measurable impact on demand Perfect for Founders, CMOs, and marketing leaders who want to: Build distinctive brands that dominate the buyer’s “Day 1” list Turn executive teams into LinkedIn thought leaders Blend AI, content, and brand for measurable pipeline impact Connect with Bryan Bryan’s Linkedin:   / bryanbasdenlaw   SentinelOne: https://www.sentinelone.com/ Connect with me Podcast: https://open.spotify.com/show/03CXzsZ... LinkedIn:   / finnthormeier   Website: https://www.project33.io/ Chapters 00:00 Distinct vs Different 02:00 Why distinctiveness beats differentiation 05:30 Brand assets that make you recognizable 08:30 Using AI and synthetic audiences for messaging 10:45 Why SentinelOne made LinkedIn a top priority 13:00 Metrics that actually matter beyond follower count 16:00 The 3 levers that drove 100K+ new followers 18:00 Getting executives active on LinkedIn 19:45 The Henry Schuck story on building a personal brand 21:30 How executives should approach LinkedIn posting 25:00 Balancing personal content vs company relevance 27:00 Why CEOs should post on LinkedIn (and how to convince them) 30:00 The CEO as a distinctive brand asset 32:00 Inside SentinelOne’s internal brand ambassador program 35:00 The “Day 1 Buyer List” and marketing to the 95% 38:45 Brand investments that actually drive demand 42:30 What every CMO should still do in the AI era 46:00 How SentinelOne uses GenAI operationally 47:30 Favorite AI tools in Bryan’s stack 49:00 Closing thoughts