Retail Distribution in Japan with Bela Schweiger скачать в хорошем качестве

Retail Distribution in Japan with Bela Schweiger

How Foreign Brands Can Navigate Retail Distribution in Japan 🇯🇵 Entering Japan’s complex retail market is no easy task. In this episode, we welcome Bela Schweiger, President and CEO of Enter Japan K.K., who previously held leadership roles at The Coca-Cola Company, Nokia, Häagen-Dazs, and L’Oréal. Bela shares expert insights on retail distribution in Japan, covering how to work with trading houses, handle corporate and SME inquiries, navigate convenience and drug store channels, and localize your marketing and pitch to succeed in Japan’s unique consumer goods landscape. He is also featured in the book Intercultural Leadership: Exercises in Action by Sierk A. Horn, where he shares his experience leading across cultures. Read here : https://books.google.co.jp/books/abou... --- AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with: Localized storytelling to build trust in Asian markets Strategic performance marketing for measurable growth Account‑based marketing (ABM), paid media, GEO, and SEO HubSpot‑certified CRM & marketing automation Data‑driven implementation with cultural expertise Learn more about AIM B2B here : https://hi.switchy.io/h7TM --- Show Notes: 00:00 – Introduction 01:11 – Overview of Retail Distribution in Japan 08:03 – Major Beverage Brands of Japan 15:35 – Role of Trading Houses (Sogo Shosha) 26:01 – How to Handle Inquiries and Leads from Japanese Distributors 33:57 – Comparing Corporate vs. Small Retail Partners 37:18 – Growth of Drug Stores and Convenience Stores as Retail Channels 40:21 – How to Localize Marketing for Japanese Consumers 44:01 – Tips on How to Pitch Your Brand in Japan 49:14 – Key Takeaways from Bela Schweiger SCALING JAPAN PODCAST - GROW YOUR BUSINESS IN JAPAN Listen on: 🎧Spotify ➜ https://open.spotify.com/show/0cbmXA8... ▶️Apple Podcast➜ https://podcasts.apple.com/us/podcast... ❤️YouTube Music ➜    • The Scaling Japan Podcast   🎶Player FM ➜ https://player.fm/series/scaling-japa... 📻Radio Public ➜ https://www.podchaser.com/podcasts/sc... ━━━━━━━━━━━✨━━━ ✨Guest Appearance:✨ Bela Schweiger – President and CEO of Enter Japan K.K. Reach out to Bela Schweiger on LinkedIn:   / belaschweiger   🎓 Featured in Intercultural Leadership: Exercises in Action ➜ https://books.google.co.jp/books/abou... ━━━━━━━━━━━✨━━━ Reach out to me: 📩➜ / / tysonbatino 📫➜ https://scalingyourcompany.com/contact/ Join our newsletter to get free business resources, frameworks, and seminar invites from myself and the Scaling Japan Team. 💌➜ https://scalingyourcompany.com/blog/#... The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan Scaling Your Company: 1-on-1 advisory on sales, marketing, management Scaling Your Sales: Courses to increase your sales in Japan Scaling Your Marketing: Website creation (JP/EN), SEO, MEO SmartStart Japan: Japan Incorporation Services 🌐 Explore ➜ smartstartjapan.com