How to Use LINE Ads Effectively in Japan with Ignacio Dávalos скачать в хорошем качестве

How to Use LINE Ads Effectively in Japan with Ignacio Dávalos

LINE isn’t just a messaging app in Japan; it’s a full digital ecosystem that reaches nearly every demographic. In this episode, we welcome Ignacio Dávalos, Content Strategy Director at AIM B2B (a Custom Media company), who leads multi-channel marketing strategies across LINE Ads, LinkedIn Ads, SEO, automation, and CRM systems like HubSpot and Salesforce. With over a decade of experience working with brands like L’Oréal, Gengo, and Lionbridge, Ignacio breaks down exactly how LINE Ads work in Japan, what types of businesses perform best, and why foreign companies often misunderstand the platform. He dives into the features that matter from VOOM and Smart Channel to LINE Official Account nurturing, and shares real B2C and B2B case studies where LINE outperformed Meta. This episode is packed with tactical, Japan-specific insights for anyone managing paid campaigns or full-funnel marketing. AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, recently rebranded as AIM B2B. They can help you with: Localized storytelling to build trust in Asian markets Strategic performance marketing (LINE Ads, LinkedIn Ads, GEO, SEO) Account-based marketing (ABM), paid media, and content strategy HubSpot-certified CRM & marketing automation Data-driven implementation with cultural expertise 🔗 Learn more about AIM B2B here: https://hi.switchy.io/h7TM Show Notes: 01:35 – Introduction 03:54 – LINE’s role in Japan 05:08 – LINE vs Meta 07:20 – Best-suited industries for LINE Ads 08:24 – Lead-generation features unique to LINE 11:42 – B2C & B2B case studies 15:32 – Ad formats: VOOM, Smart Channel, more 18:06 – Best video length on LINE 19:01 – Targeting with Yahoo Japan data 24:48 – Building a full-funnel strategy 27:10 – LINE Official Account features (rich messages, coupons, surveys) 30:42 – CRM integration: How LINE connects with HubSpot/Salesforce 32:50 – Common mistakes foreign companies make 35:16 – Misconceptions about LINE 35:57 – Advanced B2B funnel (LINE → LinkedIn) 38:16 – The future of LINE: AI & B2B growth 41:37 – Ignacio’s upcoming GEO seminar SCALING JAPAN PODCAST – GROW YOUR BUSINESS IN JAPAN 🎧 Listen on: Spotify ➜ https://open.spotify.com/episode/1Ouh... Apple Podcast ➜ https://podcasts.apple.com/us/podcast... YouTube Music ➜    • The Scaling Japan Podcast   Player FM ➜ https://player.fm/series/scaling-japa... Radio Public ➜ https://www.podchaser.com/podcasts/sc... ✨ Guest Appearance: Ignacio Dávalos — Content Strategy Director, AIM B2B LinkedIn:   / ignaciodavalos   📫 Contact Us: https://scalingyourcompany.com/contact/ 💌 Join our newsletter for Japan-specific marketing insights, business frameworks, and event invites: https://scalingyourcompany.com/blog/#... 🎙 Produced by: Scaling Your Company & SmartStart Japan Scaling Your Company: 1-on-1 advisory on sales, marketing, and management Courses to increase your sales in Japan Website creation (JP/EN), SEO, MEO SmartStart Japan: Japan Incorporation Services 🌐 https://smartstartjapan.com/