How AI and Cultural Intelligence Can Make or Break Your Japan GTM with Anna Skrypka скачать в хорошем качестве

How AI and Cultural Intelligence Can Make or Break Your Japan GTM with Anna Skrypka

In this episode of the Scaling Japan Podcast, we’re joined by Anna Skrypka, cultural AI strategist and founder of Anna Skrypka Studio. Anna brings 15+ years of experience in Japan and globally, helping tech and SaaS companies go beyond simple localization to build truly resonant go-to-market strategies. We dive deep into why most foreign companies get Japan wrong, how cultural context influences buyer behavior, and how to use GenAI tools like Claude and Perplexity correctly to avoid burning your budget. This episode is ideal for global founders, GTM teams, and creatives who want to get Japan right the first time — using a mix of culture, design thinking, and AI. What you’ll learn in this episode: Why “translation” is not localization and what’s really missing The 3 common GTM mistakes founders make in Japan How to localize your messaging with real Japanese buyer psychology How GenAI can amplify the wrong strategy if you’re not careful 3 major 2026 trends that will shape GTM in Japan 5 critical questions to check if your GTM will fail before launch Show Notes: 00:00 Introduction 02:40 Cultural Intelligence: The Missing Piece in Japan GTM Strategy 06:43 3 GTM Pitfalls Global and Japanese Startups Keep Repeating 11:44 Japan 2026 Trends: Augmented Workforce, Cultural Localization & Gen AI 20:39 AI Workflows for Cultural Localization: Messaging & Visuals 33:02 Claude Skills, AI Branding Systems & Video Localization 42:12 Reusable AI GTM Systems: Faster, Culturally-Aligned Execution 43:33 5-Question GTM Readiness Framework for Market Entry 46:47 Closing Remarks + Where to Find Anna’s Tools & Resources 🎧 SCALING JAPAN PODCAST – GROW YOUR BUSINESS IN JAPAN Listen on: 🎧 Spotify ➜ https://open.spotify.com/episode/3Zy8... ▶️ Apple Podcast ➜ https://podcasts.apple.com/us/podcast... ❤️ YouTube Music ➜    • The Scaling Japan Podcast   🎶 Player FM ➜ https://player.fm/series/scaling-japa... 📻 Radio Public ➜ https://www.podchaser.com/podcasts/sc... ✨ Guest Appearance: Anna Skrypka – Founder of Anna Skrypka Studio 🔗 LinkedIn:   / annaskrypka   Website : https://annaskrypka.com Case Study : The AI Marketing Workflow That Actually Works in Japan https://annaskrypka.substack.com/p/th... 📫 Reach out to us: https://scalingyourcompany.com/contact/ 💌 Join our newsletter for free business resources and new episode alerts: https://scalingyourcompany.com/blog/# 🎙 Produced by: Scaling Your Company & SmartStart Japan Scaling Your Company: 1-on-1 advisory on sales, marketing, and leadership Online courses to grow your business in Japan Bilingual websites, SEO, and digital strategy SmartStart Japan: Company incorporation and back-office services 🌐 https://smartstartjapan.com/