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Getting to “yes” in a Japanese company is rarely a straight line and sometimes, “yes” doesn’t mean yes at all. In this episode, we welcome Rina Sakuraba, Founder and CEO of Coaching Leaders Japan executive coach and leadership development expert, to explore the powerful but often misunderstood practice of ne-mawashi Japan’s informal process of building consensus behind the scenes. Rina breaks down how leaders can use coaching and cultural fluency to foster emotional safety, draw out real opinions, and avoid costly communication breakdowns inside Japanese organizations. She also shares: How to build psychological safety so team members actually speak up What causes ne-mawashi to fail, even when intentions are good The gap between Western directness and Japanese indirect feedback styles This is an essential listen for foreign managers, HR professionals, and leadership teams navigating cross-cultural communication in Japan. AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with: Localized storytelling to build trust in Asian markets Strategic performance marketing for measurable growth Account‑based marketing (ABM), paid media, GEO, and SEO HubSpot‑certified CRM & marketing automation Data‑driven implementation with cultural expertise 🔗 Learn more about AIM B2B Show Notes: 00:00 – Introduction 03:00 – Why Ontological Coaching is Important 07:55 – What is Ne-mawashi 15:02 – Purposes of Ne-mawashi in Japanese Culture 25:05 – How to Set a Comfortable Environment for Sharing Concerns 30:00 – Challenges Leaders Face with Ne-mawashi 39:27 – Techniques for Better Practice SCALING JAPAN PODCAST – GROW YOUR BUSINESS IN JAPAN Listen on: 🎧 Spotify ➜ https://open.spotify.com/episode/2t4j... ▶️ Apple Podcast ➜ https://podcasts.apple.com/us/podcast... ❤️ YouTube Music ➜ • The Scaling Japan Podcast 🎶 Player FM ➜ https://player.fm/series/scaling-japa... 📻 Radio Public ➜ https://www.podchaser.com/podcasts/sc... ✨Guest Appearance: Rina Sakuraba – Executive Coach and Facilitator 🔗 LinkedIn: / rinasakuraba Reach out to me: 📫 ➜ https://scalingyourcompany.com/contact/ Join our newsletter to get free business resources, frameworks, and seminar invites from myself and the Scaling Japan Team. 💌 ➜ https://scalingyourcompany.com/blog/# Produced by: Scaling Your Company & SmartStart Japan Scaling Your Company: 1-on-1 advisory on sales, marketing, management Courses to increase your sales in Japan Website creation (JP/EN), SEO, MEO SmartStart Japan: Japan Incorporation Services 🌐 Explore ➜ https://smartstartjapan.com