Why your Demand Gen campaigns are failing (and how to fix them) скачать в хорошем качестве

Why your Demand Gen campaigns are failing (and how to fix them)

Demand Gen represents an evolving Google Ads ecosystem, marking a shift toward more visual advertising beyond keywords and text. Failing to think beyond traditional, tried-and-true strategies when testing Demand Gen leads to wasted budget, poor performance, and missed opportunities. To find success, you must start thinking more like a social advertiser than a search advertiser. This session will challenge you to think outside the box to reach potential B2B customers in unique ways that give you an edge over the competition. After this session, you'll be able to: Plan and structure a Demand Gen campaign for success without wasted budget. Apply unique targeting strategies to find potential customers that others miss. Optimize performance through strong creative, unique offers, and post-click optimizations. Stick around for live Q&A immediately following this presentation! Speaker Jack Hepp, Owner, Industrious Marketing LLC Moderator Brad Geddes, Co-Founder, Adalysis