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In this debut episode of Founders in Jeans, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations. Follow us on Instagram at foundersinjeans: / foundersinjeans Follow SLX World on Instagram at slxw________: / slxw________ Follow our host on Instagram at Emily.jeans. / emily.jeans Check out our website to find more about what we do or apply to be a guest: www.livegooddigital.com Takeaways Susannah Wheatcroft blends art and fashion in her designs. The Juice Box Bra is a standout piece that represents her brand. Her creative process is driven by nostalgia and storytelling. Susannah's background includes a textile design degree and a fine art master's. Running SLX World is a personal journey filled with challenges. Marketing strategies focus on community engagement and unique experiences. Susannah aims to take art into public spaces for greater accessibility. The importance of mental health and self-care in entrepreneurship. Collaboration with other artists and brands is a key goal for the future. Success in business requires passion and resilience. Chapters 00:00 Introduction to Susannah Wheatcroft 04:44 Background and Journey in Fashion Design 10:11 Challenges of Running a Creative Business 15:18 The Emotional Toll of Creativity 21:38 Navigating Personal Challenges in Business 26:55 Marketing Strategies and Social Media Presence 36:56 Future Aspirations and Creative Collaborations 46:12 New Chapter Keywords fashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies, founder stories, women in business, creative entrepreneurship, storytelling in fashion, sustainable fashion, independent designer, fashion podcast, startup journey, creative branding, artist collaboration, mental health for entrepreneurs, solo founder, fashion marketing, designer interview, building a brand, fashion inspiration, behind the brand, creative founder, unique fashion brands, fashion community, emerging designer, podcast for creatives, creative women, fashion innovation, textile design, handmade fashion, slow fashion, authentic branding, young designers, fashion startup, new fashion labels, art-inspired fashion, fashion business tips, female founders podcast, creative journey, resilience in business, design and art podcast, small brand growth, niche fashion, brand storytelling, inspiring founders, entrepreneurial mindset, creative hustle, modern fashion trends, creative industry insights, networking for designers, collaboration in fashion, creative challenges, founder interview, independent fashion business, up-and-coming designers, creative projects, how to grow a fashion brand, passion-driven business, fashion success stories