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What does it look like to build a fashion brand where human dignity is the bottom line? Shahd Alasaly, founder of Blue Meets Blue, joins Emily Jean to share her journey from sociologist to fashion founder, creating a sustainable clothing line that employs refugee artisans in the United States. From sourcing Damascus brocade from the last remaining maker in Syria to creating safe spaces for refugee women to heal through craft, Shahd's story challenges everything we think we know about fashion, activism, and what it means to build a business that truly matters. The origin story of Blue Meets Blue and why Shahd started a fashion label in response to Syria's civil war How refugee women's skills often don't "translate" when they come to the U.S.—and how Blue Meets Blue changes that Why fashion can be a tool for healing and collective trauma without calling it therapy The moment Shahd went back to Syria after the Assad regime fell and sourced fabric from the last Damascus brocade maker Why 80% of garment factories in Syria were intentionally destroyed during the war What it's really like to run a mission-driven company (and why Shahd almost quit in 2019) The refugee artisan who could finally afford to send cupcakes for her son's birthday—and why that's what success actually looks like How to build a sustainable fashion brand that's sustainable for people, not just the planet Why activism and humanitarianism don't have to be add-ons—they can be the foundation Shahd's vision for the future of Blue Meets Blue and refugee-made luxury fashion Why this episode matters Blue Meets Blue isn't just another "ethical fashion" brand. It's a refusal to let Syrian culture be erased. It's proof that businesses can heal as they scale. And it's a reminder that mission-driven entrepreneurship is hard—but it's possible. If you've been wondering whether you can build something that matters AND makes money, this conversation is for you. ⭐⭐⭐⭐⭐ If you loved today's conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life. ⸻ 💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/s... ⸻ Follow Emily Jean: / | / ⸻ Follow Founders in Jeans: / ⸻ Follow Shahd Alasaly: Instagram: / Website: https://bluemeetsblue.com Follow Blue Meets Blue: Instagram: / Website: https://bluemeetsblue.com Read Shahd's Book: A Kid's Book About Humanitarianism: Available on Amazon, Barnes & Noble, and akidsco.com ⸻ SEO Keywords mission-driven business, refugee empowerment, sustainable fashion, ethical fashion brands, social entrepreneurship, female founders, women entrepreneurs, refugee artisans, slow fashion movement, Damascus brocade, Syrian refugees, fashion and activism, humanitarianism in business, cultural preservation, refugee employment, social impact businesses, purpose-driven entrepreneurship, Blue Meets Blue, Shahd Alasaly, fashion for good, trauma-informed business, collective healing, immigrant entrepreneurs, craft preservation, fair trade fashion, refugee stories, women-owned fashion brands, startup journey, scaling mission-driven companies, Emily Jean podcast, Founders in Jeans