Barbara Schreiner Labra: Building a Compostable Packaging Brand From Zero in 2026 скачать в хорошем качестве

Barbara Schreiner Labra: Building a Compostable Packaging Brand From Zero in 2026

In this episode, we’re joined by Barbara Schreiner Labra, Marketing Communications Manager at NantBioRenewables, a US manufacturer focused on compostable food-service packaging for restaurants, hotels, amusement parks, and entertainment venues. Barbara breaks down what it’s like joining a company right as it starts selling, then building the entire brand, messaging, and go-to-market from the ground up. We dig into what truly differentiates their products, including a standout material choice: ocean calcium sand from the Bahamas, and why the story only works when it’s backed by certifications, testing, and performance. Timestamps 00:00 – What They Do 01:45 – Company Timeline 02:42 – Team & Setup 04:05 – Go-To-Market 04:35 – Differentiation 05:03 – Secret Ingredient 06:02 – Brand Build 06:56 – Sales Enablement 10:09 – Market Shift 13:07 – Proof & Certs 19:31 – AI & 2026 🤔 Do you need help with Digital PR link building? 📛 FREE Press Badge Generator – Showcase Your Tier-1 Coverage: https://www.linkifi.io/press-badge-maker 📈 FREE Press Coverage Cheat Sheet – Boost SEO with PR Links: https://linkifi.io/cheat-sheet ☎️ Book a FREE Discovery Call – Let’s talk link building: https://book.linkifi.io/widget/bookin... 📺 More Interviews and Content: ‪@linkifi‬