From Building The World's Most Iconic Brands (Ex Paris Hilton, Air BNB, Tinder) to Building her Own скачать в хорошем качестве

From Building The World's Most Iconic Brands (Ex Paris Hilton, Air BNB, Tinder) to Building her Own

What happens when you’ve worked inside the world’s most powerful brands --- and decide to step outside the system entirely? In this episode of Excuse Me Sir, Lacey sits down with Perry, former brand operator for Paris Hilton, Airbnb, and Tinder, to unpack what she learned working inside globally influential brands and why she ultimately chose to build her own. This isn’t a conversation about marketing tactics or brand aesthetics. It’s a conversation about who owns the narrative, how power actually moves behind the scenes, and what happens when women stop building “on brand” and start building with intent, leverage, and continuity. We explore: What it’s really like working inside iconic, culture-shaping brands How narrative control creates power (and who usually benefits from it) The invisible cost of being an operator inside someone else’s vision The shift from building brands for others to building a life on her own terms Where wellness, identity, and ownership intersect for modern women This episode is for women who’ve done everything “right” — built the résumé, worked with the big names, played the game — and are now asking a deeper question: What am I actually building… and who does it belong to? MORE ABOUT PERRY HOWELL Perry Howell is a wellness entrepreneur, media creator, and marketing leader building scalable wellness programs and experiences at the intersection of community, content, and mindful living. With over a decade of experience leading global brand strategy for companies including HBO, SiriusXM, Tinder, and Paris Hilton’s 11:11 Media, Perry has been recognized on Adweek New York’s Future Is Female list for her innovation, impact, and leadership in modern media and marketing. Globally educated at The London School of Economics, Miami University, and The University of Sydney, Perry holds a Bachelor of Science in Marketing and a Master of Business Administration. Perry is the founder of Pilates Gang, a wellness events and media platform that blends movement, community, and culture through signature pilates experiences, curated wellness partnerships, and pop-ups hosted in collaboration with leading studios. Pilates Gang reimagines boutique fitness as a scalable, community-driven wellness experience. She is also the host and creator of Core & Commerce, a wellness and business media platform exploring how modern wellness brands grow, evolve, and reach wider audiences. Through podcast conversations, behind-the-scenes content, and industry insights, Perry sits down with founders, executives, and creatives shaping the future of wellness, fitness, and mindful entrepreneurship. Through her platforms, Perry helps wellness brands, studios, and organizations think bigger about how they show up, turning events, content, and programs into scalable media experiences that drive connection, visibility, and long-term impact. FIND PERRY HERE - Website - http://www.perryhowell.com Instagram -   / perryhowell   Linkedin -   / perrymhowell