Let's Debunk the Myths of Easy Internationalization @ Intershop Inpulse 2022 | Amsterdam скачать в хорошем качестве

Let's Debunk the Myths of Easy Internationalization @ Intershop Inpulse 2022 | Amsterdam

Rolling out B2B e-commerce globally is never “copy & paste.” Learn what really makes international rollouts succeed — and where most companies struggle. 👤 Speaker: Wibke Reidenbach-Meiler, Business Process Owner International, TÜV SÜD Akademie GmbH 👤 Host: Tobias Hartmann, Technical Director, digital commerce experts GmbH In this session, Tobias Hartmann and Wibke Reidenbach-Meiler share hands-on insights from real-world international e-commerce rollouts using the Intershop platform. Drawing from years of experience across more than 12 countries, they discuss common challenges, proven patterns, and practical decisions behind building and scaling a global B2B commerce solution. Key topics covered include: Why most international rollouts face the same challenges. Global vs. local solutions: finding the right balance. Blueprint stores, matrix organizations, and shared responsibilities. Managing data, processes, and backend system complexity. Ongoing support, release management, and 24/7 global operations. For B2B e-commerce leaders, digital transformation is not just about technology — it’s about organization, processes, and collaboration. This session provides concrete guidance for companies planning international rollouts, scaling digital commerce operations, or consolidating local systems into a global platform. Learn how to reuse synergies, reduce complexity, and enable sustainable growth with a data-driven, scalable commerce foundation. 📥 Subscribe to our channel for more insights into the world of B2B e-commerce! Learn more at: https://www.intershop.com/en/ 👉 Connect with Intershop on LinkedIn:   / intershop-communications   #Intershop #IntershopPlatform #B2BEcommerce #DigitalTransformation #InternationalRollout #GlobalCommerce #EcommerceStrategy #EnterpriseCommerce #DataDriven #CommercePlatforms #B2BDigitalization #EcommerceTrends