The "Frozen Middle" Lie: Why Your Change Efforts Fail | Phil Gilbert on Disruptor Confessions скачать в хорошем качестве

The "Frozen Middle" Lie: Why Your Change Efforts Fail | Phil Gilbert on Disruptor Confessions

💡 What if change worked like a product people choose to adopt? In this episode, Phil Gilbert — the architect behind IBM’s design transformation and author of Irresistible Change — joins John Ayers to unpack how to make change stick at scale. From startup exits to reshaping a 400,000-person enterprise, Phil shares what leaders get wrong about change — and how to make it irresistible. We explore: • “Change as a product” → adoption over enablement • Why teams (not individuals) are the atomic unit of transformation • How IBM cut 44 products to 4 — and grew market share • The “magic person” and the middle-manager “storm umbrella” • Why most AI and digital initiatives fail when they lead with tech, not people 🎧 Disruptor Confessions with John Ayers is the podcast that helps you lead smarter, think deeper, and thrive through disruption. 📍 Chapters 00:00 Introduction – Why most change efforts fail 03:08 From Startup to IBM (and why he almost quit) 09:42 Design Thinking, Agile, and portfolio cuts 16:20 Change as a Product 23:10 Scaling the Hallmark Program 30:11 The “Magic Person” in every great team 36:50 Converting the “Frozen Middle” into advocates 44:02 People + Practices + Places = Culture 51:18 Why AI Programs Stall 58:10 Final Thoughts & Wrap-Up 🔗 Connect & Learn More 🌐 disruptorconfessions.com 📩 Subscribe to The Briefing Get weekly insights on disruption, innovation, and leadership → 👉 disruptorconfessions.substack.com 🎙️ Listen on Spotify, Apple Podcasts, or wherever you get your shows. 📘 Phil Gilbert’s book: gilbert.com #DisruptorConfessions #PhilGilbert #IrresistibleChange #IBM #Leadership #DesignThinking #ChangeManagement #Transformation #AI #JohnAyers