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How do you help customers make confident decisions at the exact moment doubt shows up? James Hatfield is the Chief Revenue Officer at LiveSwitch and a former contractor-turned-SaaS leader who has spent his career helping companies close the gap between digital intent and human connection. In this episode, he shares why the “race to the face” determines whether high-intent customers convert, and how blending real-time video with AI can remove friction, increase transparency, and strengthen trust. James also reveals why immediacy is a competitive advantage, how to filter buyers from tire-kickers, and why AI should act as a co-pilot rather than a replacement for human judgment. === Watch the full episode to learn: How instant video reduces uncertainty and increases conversion Why AI must support human judgment, not override it How to identify hidden friction in the post-click journey How video documentation increases alignment across teams How transparency strengthens retention and recurring revenue Whether you lead digital CX, enterprise sales, or operational transformation, this episode offers a clear playbook for using technology to scale trust, not replace it. === Connect with James: LinkedIn: / james-hatfield LiveSwitch website: https://www.liveswitch.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: / shamirduverseau 🌐 Smart Panda Labs: www.smartpandalabs.com