E06: What Needs to Be True To Work? Dave Gladson on marketing & academic vision alignment скачать в хорошем качестве

E06: What Needs to Be True To Work? Dave Gladson on marketing & academic vision alignment

E06: What Needs to Be True To Work? Dave Gladson on marketing & academic vision alignment In this episode of Higher Thinking, Dave Gladson, Associate VP of Marketing at Point Loma Nazarene University, joins Sharlyn Carrington to explore the evolution of marketing’s role in higher education. From building trust with enrollment to redefining metrics that matter, Dave unpacks the strategic shift from creative services to data-informed marketing leadership. He shares how his team is integrating earlier into institutional planning, leveraging AI tools, and navigating the complex landscape of brand trust, authenticity, and resource constraints in higher ed today. E06: What Needs to Be True To Work? Dave Gladson on marketing & academic vision alignment