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In this AS Business Studies (9609) past paper video, we solve the Oct/Nov 2024 12-marker question on Market Research and explain the full marks technique required by examiners. 12-mark questions test your ability to analyse both sides and provide strong evaluation with a justified judgement. Many students lose marks by writing descriptive answers without a clear evaluation. In this video, I walk through the exact structure needed to reach the top level in Paper 1 and Paper 2. What you will learn in this video: • How to approach the Oct/Nov 2024 12-marker on Market Research • The correct structure for a high-scoring 12-marker answer • How to analyse primary and secondary market research effectively • How to develop strong analysis with business context • How to write powerful evaluation paragraphs • How to give a justified final judgement to secure full marks • Common mistakes students make in 12-marker marketing questions 👨🏫 About Sir Osama Musani Sir Osama Musani is a Cambridge Business teacher known for teaching powerful exam techniques and helping students consistently achieve A and A* grades. #ASBusiness9609 #MarketResearch #12Marker #OctNov2024 #EvaluationTechnique #Marketing #BusinessStudies #Paper1 #Paper2 #StudyWithMusani #CambridgeBusiness