Martin & Louise Dell on the Idealista Deal and What's Next скачать в хорошем качестве

Martin & Louise Dell on the Idealista Deal and What's Next

Kyero Co-founders Martin and Louise Dell share the story behind the acquisition offer from Idealista— Spain's largest property portal — and what happened when the deal ultimately fell through a year later. In this video, they discuss: The Interim Period: How the restrictions put in place while competition authorities reviewed the deal (signed in December 2024 ) prevented Kyero from behaving like the agile, responsive company it is. A "Backlog of Activities": The changes and "pivots" Kyero has actioned in the few weeks since the competition authorities' decision. The Agent Response: Martin and Louise express their surprise and delight at the "really wonderful and very moving" response from agents who were "frankly delighted" that Kyero will continue to be Kyero. A Renewed Focus: The deal not closing has "invigorated" the company, giving them a "fresh look" at what they are good at and a new energy to double down on their focus: being the "no-brainer solution for agents in Spain" when it comes to international buyers. The Future for Kyero: Expect more tools, more leads, more information for agents, and better buyer tools. Doubling Down on Success: They discuss the difficulty agents face in a market with increased costs for leads and the introduction of AI. Kyero's Prime AI product is highlighted as the solution that works, leading to the decision to remove the free tier that doesn't work and "sullies the reputation of the thing that does work". Next year, Kyero will double down on generating international leads for agents in Spain. Tune in to hear how this major event in Kyero’s 22-year history has led to a renewed commitment to their core mission and clients. Advertise with Kyero: https://www.kyero.com/en/join [00:00:00]: Idealista’s offer to acquire Kyero and restrictions [00:00:30]: Freed up to act; backlog and business pivots [00:00:54]: Meeting Idealista: big portal, real people [00:01:16]: Deal falls through; agents’ supportive reactions [00:02:17]: Refocus on strengths and international buyers [00:03:15]: Independent, client-first approach amid market uncertainty [00:03:54]: Prime AI works; removing free tier; doubling down