How AI, Consumer Shifts, and Cultural Marketing Are Reshaping the Future of Brands скачать в хорошем качестве

How AI, Consumer Shifts, and Cultural Marketing Are Reshaping the Future of Brands

ABOUT THE EPISODE Marketing Dive Reporter Peter Adams talks about how AI, economic pressure, and cultural shifts are reshaping modern marketing. He explains how shifting income dynamics are requiring brands to link affordability with sustained loyalty, and how changing life milestones are disrupting traditional customer acquisition patterns. He also discusses how AI is influencing both consumer decision-making and agency models, giving large retailers an advantage as shopping assistants and automated tools become more embedded in everyday buying. The episode highlights how cultural relevance now depends on rapid, brand-aligned reactions to social moments, and why companies like Kraft Heinz, PepsiCo, and Walmart are adjusting their creative strategies to stay competitive. ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Subscribe on Apple Podcasts: https://whr.tn/459Kg5x Subscribe on Spotify: https://whr.tn/3Ug7wse Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters #MarketingTrends #ConsumerBehavior #AIMarketing #BrandStrategy #Retail #CulturalMarketing ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends Interviews with book authors from Wharton School Press In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders A searchable database of more than 10,000 articles covering all aspects of business A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU