Dubai Eye interview - How is agentic commerce changing the shopping journey? скачать в хорошем качестве

Dubai Eye interview - How is agentic commerce changing the shopping journey?

How is agentic commerce changing the shopping journey? Agentic commerce is reshaping how we shop, compressing what used to be four stages of the customer journey into one. As AI agents take over the early steps of shopping - discovery, comparison, and decision-making - the experience becomes faster, more seamless, and increasingly automated, with humans stepping in post-purchase. In this interview, Daumantas Grigaravicius, Head of Middle East at Adyen, explains what agentic commerce really means, how ready the UAE market is for adoption, and addresses the fundamental questions shaping this shift: How can an AI agent shop on your behalf? How will security and data privacy be handled? How can retailers maintain direct relationships with their customers in an agent-driven world?