Sales Without Selling: How to Build Trust and Grow Your Sign Shop скачать в хорошем качестве

Sales Without Selling: How to Build Trust and Grow Your Sign Shop

In this episode of Behind the Signs, Joe and Liz dive deep into one of the most polarizing topics in the sign industry: sales. But this isn’t your typical cold-call, pitch-heavy sales talk. Instead, they explore how different models of relationship building, community outreach, and brand trust can grow a sign shop—without ever hiring a traditional salesperson. Joe shares his experience scaling a $10M+ sign business using a structured sales team, while Liz reveals how her shop thrives with zero salespeople and no cold calls. They debate what really defines “sales,” discuss building a service-first brand, and share practical ways to stay top-of-mind with customers—from handwritten thank-you notes to Habitat for Humanity partnerships. Whether you love sales or loathe the word, this episode will give you a fresh perspective on how to grow your business with authenticity and intention. 👉 Subscribe for more sign shop insights, tips, and behind-the-scenes stories. Enjoy the video and let us know how it helps. Sponsors: 📌 SignTracker – Project management made for sign shops: Click here to try it free for 14 days: https://bit.ly/3SMSY2s 📌 Inktavo – Business tools for print, promo, and sign professionals: Click to check out our tools: https://www.inktavo.com/tools-resources/ 00:00 - Intro 02:38 - Public Speaking and Sales Parallels 04:15 - Reframing Your Shop as a Sales Org 06:10 - The "I Hate Sales" Perspective 08:17 - Passion vs. Pitch: How Owners Sell Best 09:56 - Relationship-Based Selling Models 11:47 - Early Sales Tactics vs. Organic Growth 13:19 - What Are You Really Selling? 15:17 - Commission Structures & Sales Teams 18:28 - Throwing Spaghetti: Finding What Sticks 20:07 - Getting an SBA Mentor 21:10 - Habitat for Humanity Strategy 23:41 - Community Involvement as Sales 26:15 - Designers Should Be at Sales Meetings 27:29 - Word-of-Mouth, Reviews, and Reminders 30:19 - Building a Loyal Clientele with Care 34:11 - Final Thoughts: Networking vs. Sales 38:31 - Wrap-Up & Where to Follow Us Be sure to join our community:   / behindthesigns