How Arata Got Funded by L’Oréal, Unilever & Shark Tank + Haircare Myths | Dhruv Madhok | SS003 скачать в хорошем качестве

How Arata Got Funded by L’Oréal, Unilever & Shark Tank + Haircare Myths | Dhruv Madhok | SS003

🎧 Stream Startup Seekho episodes on Spotify: https://open.spotify.com/show/1LxFmyS... In this episode, we sit down with Dhruv Madhok, the co-founder of Arata, a clean personal care brand that has taken the Indian market by storm. From starting with zero industry knowledge to building a brand that has earned funding from Shark Tank India, L’Oréal, and Unilever Ventures, Dhruv shares the raw, behind-the-scenes journey of what it takes to build a sustainable D2C brand in a crowded market. Before Arata, Dhruv had already launched two other startups, and this episode dives deep into what he learned from those experiences. He opens up about the emotional rollercoaster of getting acquired, handling co-founder dynamics, and how he tested Arata’s first product batch. Whether you're an aspiring founder or building your own brand, this conversation is packed with practical insights on pricing, scaling, fundraising, product-market fit, and time management. We also bust common hair care myths, explore Dhruv’s appearance on Shark Tank India, and hear how life changed after the show. Dhruv’s story is a goldmine for anyone who wants to start a business today, without quitting their job immediately. Tune in for an inspiring and brutally honest look into the Indian startup ecosystem. Subscribe for more such conversations! TIMESTAMPS 0:00 Intro 1:15 What is Arata all about? 2:16 The origin story of Snacket 5:25 Why he agreed to Snacket’s acquisition 8:29 The idea behind starting Arata 11:41 Succeeding in an overcrowded market 14:10 Getting started with manufacturing and packaging 21:00 How they tested their product 23:25 How to price your product effectively 26:30 Selling the first 1,500 units 35:35 Scaling Arata and getting funded 41:00 How to raise money for your startup 53:00 Arata’s expenses and revenue breakdown 1:02:08 Launching on marketplaces 1:03:17 Business ideas you can start today 1:05:45 From idea to product: The Arata process 1:07:55 Struggles faced while building Arata 1:10:02 Is Shark Tank scripted? How life changed after the show 1:14:47 His experience as a judge on a business reality show 1:16:35 Navigating a co-founder relationship 1:18:45 Should you quit your job to start a business? 1:22:18 How he manages his time as an entrepreneur 1:24:24 The role of family in an entrepreneur’s journey 1:26:55 Busting hair care myths and expert advice 1:30:10 The best advice he received—and what he wants to give 1:34:49 Outro #DhruvMadhok #Arata #SharkTankIndia #IndianStartups #D2CBrands #StartupIndia #Entrepreneurship #SkincareStartup #HaircareBrand #LorealInvests #UnileverVentures #PodcastIndia #FounderStories #BusinessMotivation #StartupJourney #ViralPodcast #SmallBusinessTips #BuildingABrand #PodcastWithFounders #StartupSeekho #haircare #haircareroutine #haircareproducts