Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin скачать в хорошем качестве

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Stay ahead of the competition by downloading our FREE State of Marketing Report 💥 https://clickhubspot.com/5vd Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ Timestamps 00:00 Shortage of AE's leading to reliance on AI. 05:00 Desire to work overshadowed by managerial roles. 09:30 Software efficiency, cost spending, and improvement. 13:16 AI's potential to revolutionize software interfaces explained. 17:53 AI enabled transformation in marketing, creating magic. 19:00 Importance of marketing in AI and automation. 24:44 Founders need to understand team strengths. 29:08 Matching person to go-to-market fit is crucial. 33:07 New marketing leaders should focus on small tasks. 37:09 Building brand integral for business success. 39:13 Early founder's lesson: Word of mouth marketing. 41:29 Effective brand marketing needs unconventional attention-grabbing ideas. 47:21 Founders don't need product marketing early on. 52:14 Challenges in business, but not a downturn. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed 📲YouTube: ​​   / @matgpod   📲Twitter:   / matgpod   📲TikTok:   / matgpod   📲 Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! 📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast... 📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: 📲Kipp Bodnar,   / kippbodnar   📲Kieran Flanagan,   / searchbrat   ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.