Place Branding Fundamentals: A Primer for Professionals скачать в хорошем качестве

Place Branding Fundamentals: A Primer for Professionals

Understand how places shape perceptions, attract attention, and build lasting reputations -- and how place branding is the first step to getting there. If you're working in tourism, economic development, urban planning, public policy, or place marketing, this 15-minute masterclass with Dr. Giannina Warren, co-founder of The Place Brand Academy, is your must-watch introduction to place branding as a profession, strategy, and global practice. You'll explore: ✅ How place branding evolved from product branding. ✅ Why logos and slogans are not your brand, and why successful place branding is about identity, not advertising. ✅ The 4 key audience groups every place brand must consider. ✅ The long-term value of reputation-building vs short-term campaigns. ✅ Why the demand for trained place branding professionals is surging globally ✅ Global case studies: Amsterdam, New Zealand, Estonia, Toronto, and Ireland Continue Your Learning Journey: Explore CPD-accredited place branding courses: https://www.placebrandacademy.com/cou... Follow us on LinkedIn for expert insights, case studies & trends:   / the-place-brand-academy   #PlaceBranding #CityBranding #UrbanMarketing #PlaceIdentity #NationBranding #PublicPolicy #TourismStrategy #EconomicDevelopment #SoftPower #BrandStrategy #StakeholderEngagement #CityReputation