Brand Touchpoints Explained: How Product and Place Brands Create Emotional Impact скачать в хорошем качестве

Brand Touchpoints Explained: How Product and Place Brands Create Emotional Impact

"Ever wonder why some cities leave a lasting impression while others fade from memory? It’s all about touchpoints — and they go way beyond logos and taglines." Welcome to The Place Brand Academy — your trusted resource for mastering the art and science of place branding. In this powerful explainer video, Dr. Giannina Warren unpacks the concept of brand touchpoints — the emotional and sensory interactions that shape how we perceive both products and places. 🔍 What you’ll learn in this video: What brand touchpoints are and why they matter Real-world examples from product brands like Apple How place brands like New York, Amsterdam, and Singapore create immersive experiences Why cities and countries must go beyond marketing to build authentic brand ecosystems Key strategies for developing a 360-degree touchpoint map for your place brand 🎓 Whether you're a city marketer, tourism professional, strategist, or student of branding — this video will reshape how you think about emotional engagement and brand strategy. 🧠 Explore more with us Take your place branding knowledge to the next level with our online course: 👉 Place Branding Essentials – A 10-Step Guide to Successful Implementation https://www.placebrandacademy.com/cou... 💡 Subscribe to our channel for more insights into brand storytelling, soft power, and public diplomacy. 📩 Have questions or want to collaborate? Contact us at: pba@placebrandacademy.com #PlaceBranding #BrandStrategy #MarketingTips #Touchpoints #CityBranding #EmotionalBranding #ProductBranding #TourismMarketing #BrandExperience #PublicDiplomacy #UrbanBranding #StrategicCommunication