How Country-of-Origin Shapes Global Brands: Nation Branding Explained скачать в хорошем качестве

How Country-of-Origin Shapes Global Brands: Nation Branding Explained

Why does ‘Made in Germany’ mean luxury cars — and ‘Japan’ signal tech innovation? That’s the power of the Country-of-Origin Effect. And it can make or break a nation’s global reputation. Welcome to The Place Brand Academy — your trusted guide to mastering the art of place branding. In this episode, Dr. Giannina Warren explores the Country-of-Origin (COO) Effect, showing how consumer perceptions of national identity shape global purchasing decisions, and how countries can harness this effect through smart branding strategy. 🔍 What you’ll learn in this video: What is the Country-of-Origin Effect and why it matters How national reputation influences product success Case studies: Japan’s Sony, Swiss watchmaking, and Italy’s culinary heritage How countries can use product branding to boost exports, diplomacy & investment Local strategies for turning regional products into powerful brand ambassadors 🎯 Perfect for: Government communicators & economic development officers Export marketers & tourism professionals Academics & students of branding, public diplomacy & soft power 🎓 Ready to dive deeper? Explore our expert-led online courses at 👉 Place Brand Academy – Learn More at www.placebrandacademy.com 💬 Questions or collaboration ideas? Email us: pba@placebrandacademy.com #PlaceBranding #NationBranding #CountryOfOrigin #MadeInGermany #PublicDiplomacy #SoftPower #GlobalMarketing #BrandStrategy #ExportPromotion #PlaceMarketing #CulturalBranding