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Howie Chan interviews “The Godfather of Influence” himself, Dr. Robert Cialdini. He is  the globally renowned psychologist behind "Influence", the book that sold over 5 million copies worldwide,  and the man who made persuasion a science. They delve into the process of influence, Dr. Cialdini's groundbreaking findings, and what it takes to get people to say yes, even before you present the offer. Dr. Cialdini provides insights into his research and learning journey. He shares stories that led to his breakthroughs and others that changed everything. You'll learn how to influence and persuade yourself and others ethically and effectively. What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is. Chapters: 00:01:42 How Influence led to a $700,000 gift from Charlie Munger 00:12:37 Unchanging human truths and “Small Bigs” 00:18:02 The 7th and newest principle, Unity 00:25:54 “Pre-suasion:” What to do to get people to say yes? 00:38:23 "Post-suasion:” How do you solidify loyalty? 00:42:05 One sentence to ready people for what you want 00:50:55 No social proof? How to use future social proof in your business 00:59:30 Debunking a myth about influence that refuses to die From Our Dr. Robert Cialdini: Website: https://www.influenceatwork.com/ LinkedIn:   / robertcialdini   Youtube:    / influenceatwork   X:   / robertcialdini   Facebook:   / robert.cialdini   Find all of Dr. Cialdini's groundbreaking books here: https://www.influenceatwork.com/store... Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.