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In this special clip, Dr. Robert Cialdini explains why he studied influence by attending training programs inside professions like sales, marketing, advertising, PR, and recruiting, arguing that strategies that work survive no matter the industry and get passed on. He introduces the seventh principle, Unity: people prefer to say yes to those who are not just like them but “of them,” a shared “we” identity rooted in social identity theory and visible in growing polarization. Watch (or listen) to the full episode on the Influence Anyone Podcast: • The Truth About Getting People to Say YES ... What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is.