The Power of Personal Branding in the AI Era: Insights from Mark Schaefer on The Long Game скачать в хорошем качестве

The Power of Personal Branding in the AI Era: Insights from Mark Schaefer on The Long Game

The Power of Personal Branding in the AI Era with Mark Schaefer | The Long Game Today on The Long Game, Jeremy Knauff and I sit down with the incredible Mark Schaefer—author of Belonging to the Brand, KNOWN, Audacious, and one of the leading voices shaping the future of marketing. If you’ve been wondering how to stand out when AI is speeding up content creation, competition is rising, and attention is shrinking… this conversation is your roadmap. Mark breaks down personal branding with a level of clarity and humanity that just hits different. In this episode, we dive into: • Why personal branding matters more than ever • How AI is changing (and challenging) the way influence is built • The four essential pillars of becoming known • Why community is the last great marketing strategy • How belonging, identity, and story create your competitive edge • Practical actions you can take right now to strengthen your personal brand Mark reminds all of us that in a world moving fast, the brands with heart — and humans willing to show up fully — will lead the future. Key Takeaways • AI can support your voice, but it can’t replace your humanity • Consistency + clarity = momentum • Storytelling creates emotional connection — the one thing algorithms can’t fake • Community is greater than content • Your lived experiences are your differentiators If you're a marketer, business owner, creator, or leader ready to build a brand that lasts, this episode is your permission to lean into who you truly are and build belonging around your mission. Watch More of The Long Game We go live every Tuesday at 3pm EST with conversations that blend PR, relationship marketing, organic influence, and the strategies brands need to grow with heart. 👉 Subscribe to the channel 👉 Hit the bell to get notified when we go live 👉 Drop your questions in the comments — we respond to all of them Connect with Mark Schaefer Website: https://businessesgrow.com Books: Belonging to the Brand, KNOWN, Marketing Rebellion, Audacious Connect with Us NOW Marketing Group: https://nowmarketinggroup.com Jessika Suter: @RelationshipMarketingJessika Jeremy Knauff: @JeremyKnauff Love More. Give More. Be More. If this episode sparked an idea or an “aha!” moment, share it with a friend and tell us what resonated most in the comments. We can’t wait to hear from you! See more insights at: www.NOWMarketingGroup.com/blog Your Partners in Digital NOW Marketing Group