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Picture Day Marketing Strategies That Actually Work

Picture Day Marketing Strategies That Actually Work | Hot Takes by H&H Are your picture day marketing efforts falling flat? In this episode of Hot Takes by H&H, we’re breaking down real-world strategies that professional school and sports photographers are using to boost sales, reduce chaos, and keep customer service calls to a minimum. You’ll hear from industry experts—including photographers Beth Jones and Lois Alberts, and the team at H&H Color Lab—on exactly how they: Automate email marketing for picture day Reduce last-minute parent confusion and reschedules Use multi-channel campaigns (email, flyers, yard signs, school social posts) Turn parent questions into fewer support calls Improve profitability through smarter communication Keep clients engaged post-picture day with download reminders and upsells Whether you’re a one-person studio or running a full team, this conversation will help you create a picture day marketing funnel that actually works—and leaves everyone happier in the process. Subscribe for more Hot Takes and pro photo industry tips. 00:00 – Introduction & Meet the Panel 01:35 - Marketing Moves that Created Buzz and Reengaged Lost Leads 11:10 - How Many Emails is Too Many Emails? 13:20 - How to Turn Past Clients into Loyal, Repeat Customers 20:55 – Picture Day Marketing Mistakes 28:35 – Marketing Tips to Help Picture Day Run Smoothly Have a question or strategy that’s working for you? Drop it in the comments! Learn more at: www.theimago.io