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#801

For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI? Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywords to influencing AI-driven conversations. Today, we're going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using ChatGPT or Perplexity to search the web or with tools like OpenAI’s Atlas browser, we’re seeing a convergence of search, shopping, and conversation that could fundamentally change how brands are discovered, evaluated, and purchased, creating a new battleground for customer data and attention. To help me discuss this topic, I'd like to welcome, Imri Marcus, CEO and Co-Founder at Brandlight. About Imri Marcus Imri Marcus is the CEO and Co-Founder of Brandlight AI, the strategic data and influence partner for Fortune 500 enterprises navigating the shift to AI-driven consumer discovery. A serial entrepreneur with multiple successful exits in the media and AI sectors, Imri is now focused on empowering the world’s leading brands to own their narrative in this new, zero-sum marketing channel. Imri earned a Bachelor of Business Administration from Reichman University and splits his time between Tel Aviv and New York. Imri Marcus on LinkedIn:   / imri-marcus-89074a79   Resources Brandlight: https://www.brandlight.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnex... Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ (https://advertalize.com/r/d15ec37a537...) Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn:   / gregkihlstrom   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show (https://www.theagilebrand.show/) Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com (https://www.agilebrandguide.com/) The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company (https://www.missinglink.company/)