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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough

In 1958 Momofuku Ando developed a new food with the goal to help end hunger in Japan. You might be surprised to hear that that food was instant ramen. But every day, an estimated 290 million people eat instant noodles. Instant ramen and Cup Noodles have become a staple of supermarkets around the world. And over 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry? MORE FOOD BRAND VIDEOS: Frozen Food: The $300 Billion Idea That Changed How We Eat | Billion Dollar Breakthrough    • Frozen Food: The $300 Billion Idea Th...   The Rise And Fall Of Twinkies | Rise And Fall    • The Rise And Fall Of Twinkies | Rise ...   How Ben & Jerry’s Makes Nearly One Million Pints A Day | Big Business    • How Ben & Jerry’s Makes Nearly One Mi...   ------------------------------------------------------ #Ramen #Success #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough