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Character Education That Works: Dr. Marvin Berkowitz's PRIMED Framework What if the key to transforming your school community isn't another program, but a fundamental shift in how you approach character development? Join Bridget Johnson as she sits down with Dr. Marvin Berkowitz, one of the nation's leading experts in character education, to explore his groundbreaking PRIMED framework—six research-backed principles that help schools build authentic, lasting character development. Dr. Berkowitz brings over four decades of research and practical experience to this conversation, sharing why traditional reward systems often backfire, how to build advisory programs that actually work, and why relationships are the foundation of both academic success and character growth. From his work with Lawrence Kohlberg at Harvard to his current role training schools worldwide, Dr. Berkowitz offers student life professionals a practical roadmap for creating communities where character education becomes "the plate, not just another thing on your plate." Featured Guest: Dr. Marvin Berkowitz is the Founder's Professor at the University of Missouri-St. Louis and Co-Director of the Center for Character and Citizenship. With a career spanning roles at Marquette University, the Air Force Academy, and Harvard, he has authored over 100 works on character development and moral psychology. His latest books, "PRIMED for Character Education" and "PRIMED to Compete" (focused on youth sports coaching), distill decades of research into actionable frameworks that schools worldwide are implementing to transform their cultures and student outcomes. Key Topics: • The six principles of the PRIMED framework: Prioritization, Relationships, Intrinsic Motivation, Modeling, Empowerment, and Developmental Pedagogy • Why material rewards and public recognition ceremonies actually undermine character development • How to structure advisory programs that build authentic relationships and community • The critical role of adult culture and professional relationships in school transformation • Practical strategies for implementing restorative practices while maintaining meaningful consequences • Why character education improves academic achievement, especially in under-resourced schools Visit the Deans' Roundtable: https://deansroundtable.org Connect with Bridget Johnson: LinkedIn: / bridget-johnson510 Email: bridget@deansroundtable.org Student Life Assessment Program: https://deansroundtable.org/k-12-stud... Connect with Dr. Marvin Berkowitz: LinkedIn: / marvin-w-berkowitz-ab84225 Email: berkowitz@umsl.edu Books: "PRIMED for Character Education" - https://amzn.to/3Wg50mH "PRIMED to Compete" - https://www.routledge.com/PRIMED-to-C... #deansroundtable #studentlife #charactereducation #k12leadership #studentaffairs #PrimedFramework #AdvisoryPrograms #restorativepractices #schoolculture #educationalleadership #independentschools Timestamps: 00:00 Welcome to The Dean's Roundtable 00:40 Introducing Dr. Marvin Berkowitz 03:00 From developmental psychology to character education 08:00 The PRIMED framework overview 10:00 Prioritization: Making character education authentic 10:20 Relationships: Building connections strategically 16:20 Intrinsic motivation: Why rewards undermine character 24:00 Modeling: Being the character you want to see 25:00 Empowerment: Giving students voice and agency 28:20 Developmental pedagogy: Teaching for the future 30:20 Restorative practices vs. punishment 37:40 The critical importance of relationships 43:40 Designing meaningful advisory programs 50:40 Multi-age advisory structures that work 54:40 Building adult culture as a priority 58:20 Creating conditions for intrinsic motivation 1:02:00 Where to start: First steps for implementation 1:03:40 Where to find Dr. Berkowitz and his work 1:04:40 Lightning round 1:06:00 Closing thoughts